Newsweek (and other weeklies) are losing money because they are not meeting their customers’ needs/demands. They are stuck in a “weekly magazine” model – and are now trying to regain some relevance with this venture.

Consumers of content today don’t want to wait a week – much less more than an hour – for content. It’s not that younger consumers today don’t want to read – they just want to read on their laptop and smart-phones – on their own schedules. Media outlets that learn to deliver their content on these terms will succeed. Those who don’t, will fail.

Yahoo / Bing / Google Search windows are our new Table of Contents.