Chelsea Property Group, a division of Simon, is the world’s largest developer of Premium Outlet centers. Chelsea turned to us to help it gain support at the polls for a zoning change that would allow Chelsea to proceed with a 550,000 square foot premium outlet center in Merrimack, NH.

We first developed a community relations campaign to place the zoning amendment on the ballot and then executed a successful referendum campaign to approve the zoning change at Town Meeting. We continued to provide strategic counsel and media relations through successful litigation that nullified a protest petition.

For almost four years, we provided Chelsea with a full array of strategic consulting and campaign services including: drafting key messaging, building and maintaining a dynamic project website (www.outletsyes.com), providing 24/7 media relations, producing print and radio ads, campaign signs, and direct mail pieces, executing a grassroots petition campaign that resulted in more than 1,000 signatures from supporters and a victory at the polls and advising Chelsea through its permit review process.

On September 22, 2010 Chelsea officially broke ground on a project that will generate more than 1,000 new jobs and deliver over 5 million visitors to southern New Hampshire each year. Premium Outlets executive vice president joked, “Your wives and daughters will be very happy.” We are happy about the shopping too – and proud to have played a part in such a momentous project.