April 2011
1 post
February 2011
1 post
8 tags
Great advertising needs no explanation.
Groupon’s response to the negative publicity is foolish spin that tries to explain the ad’s motive, but just further insults us by claiming that we didn’t “get it”. If you have to post an explanation of your ad, and try to convince us that it is actually brilliant irony designed to actually help the causes you are trivializing, then you produced a bad ad.
We understand that the first rule of...
November 2010
1 post
6 tags
Quick Riff on Newsweek-Daily Beast Merger
Newsweek (and other weeklies) are losing money because they are not meeting their customers’ needs/demands. They are stuck in a “weekly magazine” model – and are now trying to regain some relevance with this venture.
Consumers of content today don’t want to wait a week – much less more than an hour – for content. It’s not that younger consumers today don’t want to read – they just want to read...
October 2010
1 post
Tax relief. Good jobs. Great shopping.
Chelsea Property Group, a division of Simon, is the world’s largest developer of Premium Outlet centers. Chelsea turned to us to help it gain support at the polls for a zoning change that would allow Chelsea to proceed with a 550,000 square foot premium outlet center in Merrimack, NH.
We first developed a community relations campaign to place the zoning amendment on the ballot and then...
September 2010
1 post
From dilapidated mill town to world-class...
How Montagne supported the culmination of a remarkable twenty-year transformation of Meredith
On the weekend of May 21-22, 2004, Church Landing in Meredith, NH celebrated its Grand Opening, unveiling a spectacular new 58-room inn situated on one of Lake Winnipesaukee’s most majestic points. In addition to introducing the fourth inn of the Inns at Mill Falls family, the opening of Church ...
August 2010
2 posts
February 2010
4 posts
4 tags
Grading Tiger’s Performance
After nearly 3 months of silence Tiger Woods finally addressed the world today, well sort of, in his own unique way. Here our analysis of his performance from a PR perspective:
Positive attributes
Message / Delivery
Tiger’s choices of words were strong and effective. He took direct responsibility for his actions saying, “I was unfaithful. I had affairs. I cheated. What I did is not...
Montagne is a proud supporter of Building on Hope...
